Through business diagnosis by using this model, enterprises are able to understand the macro business environment of their target markets, the specific vital requirements of their customers, the competitive advantages of their rivals, as well as their own strengths and weaknesses. Based on those findings, enterprises are able to formulate their competitive strategies and identify their winning factors, and finally derive their immediate, medium-term and long-term business improvement plans, strengthening their winning efficacy (in terms of Innovation, Flexibility, Service, Quality, Speed, Cost and Delivery) with the ultimate goal of increasing their added value and bolstering their competitive advantage.